Our vision, strategy, and goals guide us in everything we do. They form the basis for our long-term, successful positioning within the Swisscom Group.
Empowering the Digital Future
Innovators of Trust
The most trusted tech innovator creating unique customer experiences with positive impact for society.
Spark Passion
Aim High
Stand True
As Innovators of Trust, we facilitate and shape the digital future – for our customers and ourselves. With innovative products and services, and the trust of our customers, we create unique customer experiences with a lasting impact on the environment and society. In Switzerland, in Italy, and around the world.
We focus on three values, which define how we approach our work.
We inspire people to thrive and embrace change.
We set ambitious goals and deliver together.
We lead by example, keep promises and speak up.
The Group strategy sets out how we aim to achieve our vision. ‘Delight customers’ and ‘Innovate for growth’ relate to the strategic priorities for our customers. ‘Achieve more with less’ and ‘Perform together’ refer to Swisscom’s internal transformation.
Delight customers
Create unique customer experiences every day
Innovate for growth
Deliver digital products and services of the future
Achieve more with less
Drive transformation at pace with AI, digitalization and simplification
Perform together
Develop ourselves and our collaboration relentlessly
We have five strategic Group goals. Their purpose is to prepare us for the future, secure our long-term success in a dynamic environment, help us remain a responsible employer and employer of choice, and enable us to defend our position as market, technology and innovation leader well into the future.
Trusted leader
in digital life & business
We aim to be the first choice for digital life and work in Switzerland and Italy – for individuals as well as businesses. With a high‑performance network and modern IT solutions, we create digital experiences that make everyday life safer, faster and simpler. Through continuous investment in the best network, we set new standards – confirmed by regular top results in independent tests.
Outstanding in innovation & reliability
We offer our customers modern, innovative and reliable products and services. Our focus is clear: expanding network infrastructure, ensuring the highest security and quality standards, and consistently leveraging artificial intelligence. Through targeted investments, automation and robust systems, we keep disruptions and vulnerabilities to a minimum. With AI‑based solutions, we help companies and individuals complete digital tasks more easily, quickly and securely. In doing so, we enable a sovereign, safe and responsible use of AI.
Rock-solid financials
At Swisscom, we enjoy a very high level of financial stability. Securing profitability and cash flow, and long-term value creation are fundamental if we are to keep paying an attractive dividend – and we will continue to ensure a solid balance sheet in the future.
Pioneer in sustainability
As a trusted corporate citizen, we are committed to our corporate and digital responsibility towards society and the environment, and promote sustainable innovation. In line with our net-zero commitment, we are focused on delivering CO2 reduction measures, ensuring a positive CO2 contribution from our partners, and moving towards an integrated circular economy. We promote media literacy in society through a wide range of schemes within Switzerland and Italy, and we also advocate improved working conditions in the supply chain and ethical handling of data and technologies, among other considerations.
High-performing teams
Our teams are the key to our success. As a leading ICT employer, we foster a culture where diversity, skills development and inspiring leadership come together. At the same time, we rely on modern, AI‑supported tools that relieve and empower our teams in their daily work.
We invest in building broad AI competencies, develop personal digital assistant solutions and offer targeted training programmes so all staff members can use the opportunities of AI responsibly and effectively.