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Data protection at Swisscom 

Clear. Transparent. Precise. 

What data we use, how and what for

What applies to all data types

Your data may also be processed abroad, in particular if we engage service providers and distribution partners for the provision of our services, the provision and maintenance of our products, as well as distribution and marketing. The processing of your data may take place worldwide but will occur primarily in countries of the European Economic Area, Kosovo and the USA.  


  • Connection data is processed in all countries in which you use Swisscom telecommunications services as well as in countries in which your conversation partners are located.  
  • Data exchanged over the Internet may be transferred abroad even if both the sender and the recipient are located in Switzerland. 
  • The data processed in order to provide Swisscom offers may be stored on the servers of advertising service providers abroad (e.g. in the USA) and processed there for designing our marketing campaigns. 
  • Calls to our hotline may be processed by support service providers abroad (e.g. in Kosovo). In the process, their employees will be given access to your data if necessary. 
  • DevOps Centers that are part of the Swisscom Group may view applications containing contact details and other information about you when providing development and operational services from the Netherlands and Latvia
  • To ensure efficient operation, applications can be operated on cloud platforms. Under certain circumstances, cloud providers may obtain access to your data from abroad, subject to the application of foreign law. 

If the processing occurs in countries whose legislation does not provide an adequate level of data protection, the protection of your data is ensured by taking the measures prescribed by law, such as the conclusion of contractual agreements (standard contractual clauses of the European Commission, which are available here(opens in new tab)) as well as appropriate technical and organisational measures.     

We only use and store your data for as long as it is necessary or technically required to achieve the purposes for which it was collected, to comply with statutory retention periods and for our legitimate interests in documentation. After that, your data is deleted or anonymised. 


  • To comply with our financial reporting and retention obligations, e.g. we generally keep your invoices for 10 years even after your payment. 
  • To comply with our obligations under the Federal Act on the Surveillance of Postal and Telecommunications Traffic (SPTA), we retain your connection data for six monthsFollowing your termination of the contract, we will retain your master and contract data for two years in order to make it easier for you to resume the customer relationship and to inform you of new offers. 
  • If there are still outstanding claims, or if misuse is suspected, we will retain your orders, notices of termination or instructions to us even after the termination of the agreements for as long as necessary to enforce legal claims. 
  • If certain data cannot be separated from other data, it will remain stored until the entire data record is deleted (e.g. by overwriting backup copies). 
  • Usage data is retained for the period relevant to the intended product development (e.g. two years in the case of TV services)  
  • Voice recordings containing personal information about you are retained for as long as necessary to provide the service, to improve and further develop the speech and intent recognition system, but for no more than five years
  • Photographs that we take of you with your consent in our shops are deleted at the end of the day on which you visited our shop.

To protect your data against unauthorised or unlawful processing and to secure it against loss, unintentional alteration, unwanted disclosure, or unauthorised access, we take technical and organisational measures, such as  

  • encrypting and pseudonymising certain data. 
  • creating backups
  • logging accesses and implementing technical access restrictions
  • issuing binding data processing instructions to our employees. 
  • undertaking protection and confidentiality agreements with our service providers as well as the corresponding controls.  

The content of your communications with third parties will only be recorded if we are ordered to do so by a competent authority based on a corresponding decree or if the recording is part of the service you have obtained (e.g. Combox or bluewin Mail). We only access the contents of your personal devices, e.g. in the event of malfunctions, with your express consent and only as necessary for troubleshooting. 

Unless a special form of professional secrecy (e.g. medical confidentiality) or banking secrecy applies in the specific case, we are not subject to any professional confidentiality. If you believe any of your data is subject to a duty of confidentiality, please let us know so we can review your matter of concern.

You can choose individual settings regarding our usage or your data, e.g. 

  • offers from Swisscom 
  • processing of your data for product development, improvement and research purposes  
  • processing your data for the purpose of analysing flows of people 
You also have certain rights, such as  
  • the right to information regarding the data processed about you 
  • the right to deletion of your data 
  • the right to correction of your data 
  • the right to the disclosure of certain data 

To take advantage of these options, log into My Swisscom(opens in new tab) or contact us. Your rights may be subject to legal prerequisites and certain restrictions.

We use cookies and other tracking technologies on our websites. You can adjust your settings here and change them at any time. 

You can choose individual settings regarding our usage of your data and can exercise certain rights. Log in to the customer center to make use of these options or contact us. If you do not find a setting for certain mentioned data usage, it doesn’t take place in connection with the service you have obtained. 

Even if you are not (or are no longer) our customer, you still have certain rights, such as  
  • the right to information regarding the data processed about you 
  • the right to deletion of your data 
  • the right to correction of your data 

To exercise these rights, please use one of our templates or contact us. Your rights may be subject to legal prerequisites and certain restrictions.

Request for information (opens in new tab)
Request for Correction (opens in new tab)
Request for deletion (opens in new tab)

If you were previously one of our customers, as long as the contract was not terminated more than 3 months ago you can also log in to My Swisscom and download any of your data still available at this point in time.

We use cookies and other tracking technologies on our websites. You can adjust your settings here and change them at any time. 

If the EU General Data Protection Regulation (GDPR) is applicable, depending on the purpose, the use of your data takes place on the following legal basis: Necessity for the conclusion or performance of a contract1, for the fulfilment of legal obligations2, on the basis of your consent3 or due to a legitimate interest4.

We have a legitimate interest principally in the use of the respective data types for the purposes mentioned above. This includes the provision of third-party services to you, the development and improvement of our products and the submission of offers as well as the analysis of traffic flows based on anonymised data. We also have a legitimate interest in forwarding the data to the respective recipients mentioned.    

1according to point (b) of Article 6(1) GDPR

2according to points (c) and (f) of Article 6(1) GDPR; point (g) of Article 9(2) GDPR

3according to point (a) of Article 6(1) GDPR and point (a) of Article 9(2) GDPR

4according to point (f) of Article 6(1) GDPR

If your rights are violated, you can assert them either by bringing an action before the competent court or by filing a complaint with the competent data protection authority

We may amend our Privacy Policy at any time.