With Swisscom blue, Swisscom offers entertainment such as TV, cinema, streaming, gaming, news and music from a single source and is constantly developing its entertainment offering. At the end of 2023, the new TV Box 5 based on Android TV with access to the entire Google world was launched, a partnership was formed with Disney and Paramount+ and the new streaming super package «blue Supermax» was launched. Swisscom also focuses on the expansion of AR/VR technologies in the blue Sport Studios and at blue Cinema on laser tag offers and VR arcades.