- Selective price adjustments to compensate for inflation
- Continuation of successful, value-based promotions
- Acquisition of new, self-service-oriented blue customers
- New momentum in the field of Internet services thanks to FTTH push
- Expansion of secondary and third-party brands (wingo, etc.)
- Ongoing development of consistent, emotional customer experiences
- Promotion of customer loyalty through loyalty programmes
- Expansion and push of entertainment services blue TV and Music
- Digital push with best omni-channel experience