Berne, 14 April 2015
The classic teletext service continues to be a popular media channel in Switzerland, with approximately 800,000 people using the service on their TVs every day to read the news and access other information. Hybrid Broadcast Broadband TV (HbbTV for short) is opening the door to a variety of new possibilities, with TV viewers now being able to access interactive content thanks to the connection to the Internet. Swisscom has now activated HbbTV for all Swisscom TV 2.0 customers. The new service will allow multimedia content to be displayed on screen during the broadcast of a television programme. For example, TV viewers can call up interactive additional information about a current television programme or online video libraries and take part in televotes. Images can also be displayed in connection with texts, sports results and weather forecasts. HbbTV is easy to use – customers can immerse themselves in the new, interactive television experience by simply pressing the red Extra button on their remote controls. Marc Werner, Head of Residential Customers at Swisscom, had the following to say regarding the service: “Our TV 2.0 customers benefit from new functions every quarter. I am particularly excited about HbbTV, as our customers can use this service to receive interesting additional information on the TV programme currently being broadcast.”
As of today, HbbTV is available on SRG HD channels, including SRF 1, SRF zwei, RTS Un, RTS Deux, RSI LA 1 and RSI LA 2. What’s more, Swisscom is also offering HbbTV for the ARD, ZDF, ORF 1 and ORF 2 HD channels. The service will be made available to all Swisscom TV 2.0 customers by Thursday, 16 April, at the latest.
Swisscom TV 2.0 was launched one year ago and has developed into Switzerland’s leading “next-generation” digital TV platform in a short period of time, with over 450,000 households already watching TV via Swisscom TV 2.0. Customers particularly value the service’s simple operation, the large selection of channels and content on demand, as well as the practical replay and record functions. Thanks to cloud technology, customers can enjoy all of their saved content on their mobile devices regardless of the time and irrespective of whether they are at home or on the move.