For Swisscom and the team at Swisscom Event and Media Solutions (SEM), this project was a real motivational boost. The SEM team is part of the Broadcast division and deals with the digitization and transmission of video streams to transmission platforms such as TV stations. With the help of 5G, smaller and medium-sized events can also receive better coverage without incurring the expensive costs associated with a major event.
For the SEM team, this is a pilot project investigating the technological potential. The operational phase has not yet started. Images were not transmitted to a TV station – especially because that would have meant negotiating with the IOC’s broadcaster, the Olympic Channel. Nevertheless, the innovative character and sustainability of the project won over the organizing committee of the Youth Olympic Games. Another 50 potential customers that followed the project on site are also interested – including UEFA, SRG and Eurovision.
Villars 2020 thus became the birthplace of a new field of innovation with great potential – for both the next generation and Swisscom.