Hubert Rhomberg explains: “We need to be consistent in the way we share knowledge. Communication is key across all units and levels.” Technology is secondary: it’s about people and cooperation. If a foreman on a construction site wants a particular app because he saw a colleague use it, you have achieved your goal. You have to win people over.
When Rhomberg Sersa is on a construction site, usually at night, working to very tight deadlines, an increasing number of digital tools are supporting its construction workers. The first steps to a digital construction site, such as artificial intelligence, have been implemented in advance. It recognises the types of construction machines in pictures. Christian Schollenberger, Head of IT at Rhomberg Sersa, explains: “We gave Swisscom’s data scientists 40 hours to develop the data model. We can recognise devices and machines in photos. The model now has 95 per cent accuracy.” This information flows into planning and logistics.
Hubert Rhomberg has a practical view of innovation: “Innovation is not witchcraft; it’s a systematic approach. Collect ideas, evaluate them, park them, discard them or move on. Out of ten ideas, only two will make it further.” But not at any cost: “You have to create a precise framework and stop if you don’t reach the intended goal. You discard these ideas or accept the timing is not right,” adds Hubert Rhomberg.