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Mobile phones and the internet are making it easier and easier for children to come into contact with erotic or pornographic content at an increasingly early age. This cannot be prevented. Prevention in dealing with such content is therefore becoming increasingly important. Find out here what forms of legal pornography are available on the internet and what parents should look out for.
We also cover this topic in our courses at schools. What we offer schools: Media course for middle school pupils, ‘Chatting, liking, posting’, and media course for upper school pupils, ‘Phonesmart’.
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Sharenting: protecting children and raising awareness among parents.
Sexting is a combination of ‘sex’ and ‘texting’ and refers to the direct digital and private exchange of self-produced photos or videos with slightly erotic or clearly sexual content. Young people engage in sexting to please others, to flirt or simply out of curiosity. However, sexting also carries risks: if the images fall into the wrong hands, they can quickly be forwarded and you soon lose control over the content.
What's more, if the images or videos are pornographic in nature, sharing and distributing them is illegal.
We share our private lives with others on social media. This makes us feel like we belong, and lots of likes on our holiday photos boost our self-esteem. Some adults also upload slightly erotic images to social media – the temptation to get more likes by showing more skin is great. The internet never forgets. This makes it all the more important to think twice about whether a post in a chat or on a social platform is okay.
Position yourselves as parents as trustworthy caregivers with whom your child can talk about their experiences online.
Discuss topics such as self-presentation on the internet: Which photos are risky? Current headlines can serve as a starting point for a conversation.
Advise your child not to post suggestive images online or save them on an unsecured mobile phone, tablet or laptop.
Please note that images should not be linked to additional personal details such as name, place of residence or age.
As a general rule, the internet never forgets, and data leaks or improper handling can expose such supposedly private content to the public.
In general, sending pornographic content to young people under the age of 16 (the age of consent in Switzerland) is prohibited. Anyone who recruits children and young people under the age of 16 to produce pornographic content or allows them to participate in such content is also liable to prosecution. The law provides for a prison sentence of up to three years or fines.
But not everything is prohibited. Erotic (suggestive, lascivious) content is not pornography. But where does eroticism end and pornography begin? This distinction is not always easy to make. Swiss case law draws the line at pornography when the boundary of natural nudity is crossed and the sexual act is suggested, initiated or even performed in words or images. For example, depicting or suggesting an erect penis or other genitals in a lustful manner is declared pornography by a court.
Various Swiss studies show that most young people under the age of 16 have already viewed pornographic images. However, according to Swiss Crime Prevention, only a small proportion of young people exhibit problems such as addictive behaviour, an inability to distinguish between the illusory world of pornography and reality, a preference for extreme forms of pornography or illegal pornography when dealing with this content. Nevertheless, it is worrying that up to 50 per cent of young sex offenders are excessive consumers of pornography and some of them themselves admit that consuming pornography can encourage them to commit sexual offences.
It is better to educate your children sooner rather than later. Sex education and open discussion help young people to understand pornographic content when they encounter it. Children who are well-informed and sexually self-determined are generally better protected against abuse.
Whether it's an advertisement, a celebrity's online presence or a controversial scene in a film, use these media moments to talk together about their impact and implications.
Show interest in your children's world and talk about taboo subjects too.
Berner Gesundheit(opens in new tab) offers counselling for parents and guardians to address concerns about sexuality, love and sex education for your children.
The Zurich Centre for Sex Education(opens in new tab) Lust und Frust also provides information on questions and offers sex education courses.
Talk to your child's school. You can take advantage of services offered by education authorities or freelance sex therapists.
Boys watch porn, girls don't. That's the widespread assumption. The Swiss media usage study JAMESfocus has observed these developments among young people over the last ten years and now refutes the thesis that only boys watch porn. At least in part:
‘Girls consume this [pornography] more often than before, boys less often. Consumption preferences are less and less related to assigned gender roles and more to personal preferences,’ the authors of the study note.
The study thus emphasises the intertwining of women's emancipation with the increasing consideration of personal needs, which are also responsible for the gender shift in pornography. Furthermore, the porn industry has now recognised women as a target group and is increasingly producing ‘female-friendly’ films.
Be aware of what can happen to your images online. As parents, be clear about your responsibilities and, if in doubt, refrain from sharing.
Before publishing photos of your children, ask yourself whether or not this will violate your child's privacy.
Ask yourself whether the child's face really needs to be recognisable. Does the publication expose your child, put them at risk, or is the image simply “embarrassing” for your child?
Various celebrities have become good role models and post all kinds of pictures with their children, but make sure that they are not shown in an unflattering light or are not recognisable at all.
Ask your children for permission before posting photos of them online. By doing so, you are setting an example of media literacy and at the same time complying with the guidelines of the Federal Data Protection and Information Commissioner (FDPIC): ‘The right to one's own image’.
Please also make other parents or grandparents aware of this issue.
Not sure how to start the conversation with your child or how to talk to them? These organisations and links can help.
About the Swiss Child Protection Foundation(opens in new tab)
About Lust und Frust
(Centre for Sex Education Lust und Frust in Zurich)(opens in new tab)
About Berner Gesundheit(opens in new tab)
About Stopp Kinderpornografie
(Swiss crime prevention against paedophile crime)(opens in new tab)
About Click and Stop
(Anonymous reporting centre for child pornography content)(opens in new tab)
About Zischtig
(Course on sexuality and pornography)(opens in new tab)
Michael In Albon is Swisscom's Youth Media Protection Officer. He is available to answer any questions you may have about children and media.
Youth Media Protection Officer,
Head of Schulen ans Internet (SAI)